Hello. I’m Joonas Virtanen, a Finnish strategic designer living & working in New York and making magic at Contrast and Smarp.


I am new media expert, proud nerd, music junkie, outdoor aficionado and a professional powernapper. I am also an entrepreneur fueled by the digital era: Serving as Creative Director in a fast growing startup Smarp as well as a co-founder of a passionate digital agency, Contrast

I consider myself being a blend between a creative designer and growth-oriented business person, so I believe it is no accident that I have found my passion in the field of digital design, media & marketing.

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